Source: http://adlab.microsoft.com/DPUI/DPUI.aspx
You can use adCenter technology to predict a customer’s age,
gender, and other demographic information according to his or her
online behavior—that is, from search queries and webpage views.
So you enter a website and get back predicted demographics. So on this blog, I get .55 males, .45 females, about 47% of my visitors are 24 and under, mostly under 18. Hmmm, am I that kid-ish?
Interesting, if you look up google, you get 1.0 females, 0.0 males.
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