5 Common Mistakes Made by Startups

OK, so I have been layed off twice by start up companies. One when it was only 1 year old and the other when it was about 3-4 years old.

The first one was obvious to me, they spent too much money way to quickly. They basically didn't save money for a rainy day. I can't believe the president didn't know that not every year of incoming money was going to be the same. They basically tried to grow way to fast, in a short amount of time. Heck, they had private stock options within 3 months of starting up. This was a small business trying to act big before their time.

The second business basically stayed to small for too long. They are spread out across America mostly on the west coast and mountain areas. They also took up business that they should of just declined on. They basically ended up in a situation of having doing business with companies that just took up too much of their time for not much money, or any at all.

So here are the top 5 mistakes of start ups from http://startupspark.com/the-5-most-common-mistakes-made-by-startups/

1. Staying in Stealth Mode Too Long. New start ups seem quite fond of stealth mode
   (or its newer cousin “ninja mode”), when they’re hiding under the radar but
   still hyping just enough to try and pique interest. But stay in stealth mode too
   long and you run the risk of disappearing off the radar. Never mind the fact
   that you can’t sell your new product or service while in stealth mode and therefore can’t generate any revenue. There are plenty of reasons why start ups launch too
   slowly; really you need to force yourself to launch and get past all the
   excuses.
2. Not Focusing on the User.
   Who are you building your new product for? Who is the precise target? Many start ups can give a generic answer to that question, but very few of them are really honed in on the specific wants of their “perfect user.” This is a combination of too little research and too much enthusiasm for what they think is “the next killer idea.” This mistake is compounded if you’re building something that you wouldn’t use yourself. Building something you would use makes things easier - you’re the target user. Otherwise you need to take a much more pragmatic approach. As well, many start ups take the approach of “being everything to everyone.” That strategy never works. You end up being nothing to anyone.
   
3. Trying To Do Everything.
   If a task isn’t core to your business try and outsource it. Entrepreneurs are extremely fond of saying they wear many hats (which is true!) but there’s a limit to what’s reasonable in the hat-wearing department. Lots of things can be outsourced, and although you’ll be paying someone else to do the work, you’ll be freeing up precious time of your own. That time will be infinitely more valuable than the money you spend.
   
4. Not Having Enough
   Infrastructure. Many start ups don’t have the proper tools in place to start
   their business. Primarily, money and time. It’s getting cheaper and cheaper to
   start companies nowadays but it’s never free. Lots of people start companies
   without realizing how much money it’s actually going to take. When they clue in,
   and decide they don’t have the money to invest (or they’re not willing to part
   with it), they’re in trouble. Start ups face similar challenges with time.
   People often start companies while working full-time jobs. It’s doable but damn
   hard. And as soon as the start up gets a bit rocky or other interests come into
   play, the start up company gets shelved or delayed. Paul Graham comments on this
   beautifully in The 18 Mistakes That Kill Start ups. His theory is that people get into start ups half-heartily and that’s what kills them. I think that’s part of the answer.
   The other side of that coin is that people truly do care and believe in what
   they’re doing, but they don’t have the infrastructure and bandwidth in place to
   make it happen. Infrastructure issues are also related to a start up’s lack of
   connections and resources to find good vendors, good hires, mentors and people
   to rely on. A couple guys in a garage may have a great idea and tons of talent
   but when they need help securing a loan or handling a business-related task they
   may not have the network or foundation in place to support them.
   
5. Forgetting About Branding, Marketing and Sales. I know there are examples of companies succeeding with a “build it and they will come” approach. Some people argue if you build something people want they’ll find it and plunk down their hard-earned money. It happens. But more often than not you need to develop real, actionable and savvy branding, marketing and sales strategies. You might have a great product and the wrong message. Or a killer software application that no one
   knows about. It’s rare to have a start up where the founders (or one of them) has
   real experience in branding, marketing and sales. The result is either all the
   founders do it (and often poorly) or they all pass the buck.
   You can take a “build it and they will come” approach and hope for the world to pick up your scent and fall in love with you, or you can figure out how you’ll get the
   message out, what that message will be and how you’ll generate leads. Go with
   the latter.

So company 1's mistakes: 3 and 4
Company 2's mistakes: 1, 2, and 3

Even though company 2 had more mistakes, I felt they had a better chance of success.