Logo changes
An interesting read on how and when some of the current tech companies got started and the transition of their logo throughout the years.
http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/
Concept behind the logos
So what is the meaning behind of these famous logos?http://www.tmsgraphics.ca/tmsgraphics/pages/logo.html , shows where and what the ideas behind them are. The thought behind Apple's logo for example is now obvious:
Apple Based on its company name, they selected an apple as its main form of branding. Initially, the very first logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. This initial logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a “bite mark" into the apple to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow–colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.
My University Logo
Around 2002 my college, SUNY-IT, was going through another logo change (3rd or 4th change). They went to some company to do "research studies" and "focus groups" to find a logo that would work for our school. The logo they came up with was: 
Not bad, unfortunately, I and some others didn't care for the Nike like swoop. The old logo, which resembled a bikini
actually had some meaning behind it and it was sad to see the history erased. If you look closely you will see that the old logo consisted of three letters U, D and C ;which stood for Upper Division College (until 2003, the college was upper division only, consisting of junior, seniors and grad students since 1966)* ** ***.
Making a significant change to any logo is a tough job. I'm sure the transition made many people angry at the time, but the new logo is better for marketing.
The earliest logo, which can be found on a flag at the college, consisted of the SUNY logo
on a blue background with the name of the college on it.
*Another fun fact: The college actually started in the city of Utica, at a refurbished Mill factory.
**Even more interesting: The reason why the Donovan building 
seems so strange and confusing from the outside and definitely the inside is because it was modeled after the old Mill factory where the college originated from.
*** One of my favorite things about the college was that classes, before the change, were only Monday through Thursday. (an extra day of partying)
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